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Lucky7 | Gothic Y2K Typography
Created for the Lucky7 Gaming Recruitment Challenge, this custom typography piece explores a gothic Y2K direction designed for streetwear and apparel. The lettering combines sharp, blackletter-inspired forms with a more contemporary structure, built around the Lucky7 name. The final design was developed to work as both a standalone graphic and across merchandise applications. The project includes the core black-and-white artwork, a chrome treatment, hoodie application and embroidered cap mockup.
